Targeted Digital Advertising: to Maximise Your Reach
Delivering measurable results with precision-targeted campaigns.
In today’s competitive digital landscape, smart advertising isn’t just about reach—it’s about meaningful connection. At SME Local CIC, we create data-led digital advertising campaigns that deliver results while supporting the growth of our wider community. As a not-for-profit, we reinvest into charities, youth programmes, and social initiatives across Croydon, ensuring your marketing budget works harder for both your business and the people around you.
We specialise in delivering cost-effective campaigns for small businesses, social enterprises, and charities that need visibility, conversions, and real results, without the hefty price tag. Whether it’s pay-per-click, social media, display or localised geo-ads, we build campaigns that convert clicks into real community and customer engagement.
Our Digital Advertising Services
Pay-Per-Click (PPC) Advertising
Google Ads
Drive qualified traffic to your site with high-converting, keyword-targeted campaigns. We optimise ad spend, monitor performance, and continuously test copy to improve results.
Bing Ads
Tap into alternative audiences and expand your reach through cost-effective Bing advertising strategies.
Remarketing Campaigns
Reconnect with past visitors by serving tailored ads that remind them to return, engage, and convert.
Social Media Advertising
Platform-Specific Campaigns
Bespoke ad campaigns built specifically for Facebook, Instagram, LinkedIn, and TikTok — each designed with the platform’s format and audience in mind.
Audience Targeting
Use behavioural insights, demographic data, and customer interests to deliver ultra-relevant ad content that speaks to your ideal audience.
A/B Testing
Improve your performance through creative testing, copy refinement, and offer variation—refining your ads in real time.
Display and Video Advertising
Dynamic Display Ads
Capture attention with vibrant banner ads that stand out on news sites, apps, and content platforms.
YouTube Video Ads
Boost awareness through compelling visual storytelling — ideal for launches, promotions, and brand-building.
Programmatic Advertising
We automate ad placement across high-traffic websites using real-time bidding, ensuring you get maximum reach with minimal waste.
Localised Advertising
Seo-Targeting
Focus on high-intent searchers within Croydon and neighbouring boroughs. Perfect for service-based businesses and community-driven campaigns.
Hyper-Local Campaigns
Run street-level ad campaigns that reflect local sentiment, culture and timing—boosting trust and relevance.
Local Partnerships
Leverage our CIC’s community connections to feature in co-branded campaigns and local partner channels.
Key Features and Benefits
Precision Targeting
We use intent-based and interest-led targeting tools to reach your exact audience —no wasted spend, just relevant results.
Cost-Effective Solutions
We offer flexible budgets and strategic allocation, as a result, maximising ROI across platforms.
Real-Time Optimisation
In fact, our ad specialists monitor campaigns daily to adjust and optimise for the best performance.
Creative Excellence
What’s more, get access to expert ad copywriters, video editors and graphic designers who bring your brand to life.
Community Impact
As a result, your investment does more than deliver outcomes—it also supports free advertising and digital inclusion services for local organisations.
Discover how precision-targeted ads can drive growth
TESTIMONIALS
Daniel Young
“SME Local’s PPC campaigns helped us achieve record-breaking online sales. Their expertise made all the difference.”
WZ Academy
“Our social media ads have never performed better. SME Local’s targeted approach really resonated with our audience.”
Smiths Groundworks
“SME Local’s targeted ads significantly increased our sales and brought the right customers to our online store—highly effective!”
CLIENTS & PARTNERS
Ready to amplify your digital advertising efforts? Contact SME Local today and let us help you create campaigns that deliver results.
FAQs
We provide a full range of digital advertising services, including Google Ads, Bing Ads, social media advertising (Facebook, Instagram, LinkedIn, TikTok), display banners, YouTube ads, programmatic advertising, and local geo-targeted campaigns.
Yes. Our not-for-profit model is built around affordability. We work with all budgets and design cost-effective campaigns that deliver strong ROI and measurable results, even for microbusinesses and charities.
We use demographic targeting, interest-based segmentation, behaviour tracking, and geo-targeting tools to ensure your ads appear to the right people at the right time—where they’re most likely to convert.
Yes. We offer fully managed advertising services, which include strategy, creative development, implementation, testing, optimisation, and reporting.
We use tools like Google Analytics, Meta Ads Manager, Looker Studio and others to provide real-time campaign performance data. You’ll receive clear monthly reports with insight into clicks, conversions, reach, and return on ad spend.
Absolutely. Our team includes experienced copywriters, designers, and video editors who craft engaging ad copy and eye-catching visuals tailored to your audience.
Depending on your needs and assets, campaigns can be live within 3–7 days. We prioritise accuracy, relevance, and compliance to ensure your ads meet best practice and platform standards.
We combine a high-performing strategy with local purpose. As a CIC, your advertising spend supports digital inclusion and free promotion for charities and youth initiatives in Croydon.
Yes. Our hyper-local campaigns allow you to advertise to postcode-level audiences, specific boroughs or even within walking distance of your premises.
