Creative Graphic Design and Animation for Local Businesses and Charities
Transforming ideas into visuals that captivate and inspire.
At SME Local CIC, we know that bold visuals and purposeful design shape how people perceive your brand. Great design doesn’t just look good—it communicates, builds trust, and inspires action. Whether you’re a start-up, charity, community initiative, or small business looking to elevate your brand, our graphic design and animation services are crafted to help you stand out in a crowded digital world.
As a not-for-profit rooted in Croydon, we deliver professional-quality visuals without inflated agency fees. Every design we create contributes to our wider mission: building visibility for local organisations, youth-led campaigns, and community projects that deserve to be seen.
Our Graphic Design & Animation Services
Brand Identity & Logo Design
- Bespoke logos, colour palettes, typography, and visual systems.
- Brand guidelines to maintain consistency across platforms and materials.
Marketing Collateral Design
- Flyers, brochures, posters, event invites, and business cards.
- Digital ads, banners, pop-ups and carousel posts tailored to your campaigns.
Social Media Graphics
- Optimised post templates, highlight covers, and branded visuals for Facebook, Instagram, LinkedIn, TikTok, and more.
- Campaign-specific assets that match seasonal or awareness-led content.
Presentation & Document Design
- Professionally designed pitch decks, funding proposals, annual reports, and community impact statements.
- Infographics that make data easy to understand and visually engaging.
Animated Content
- Logo stings, explainer videos, campaign intros, and short animated graphics.
- Subtitled motion pieces for social media, reels and YouTube intros.
Content Planning & Creative Direction
- Moodboarding, storyboarding, and campaign art direction.
- Designs that fit into wider digital strategy including websites, emails, and advertising.
Community-Driven Visual Communication
Design isn’t just about aesthetic—it’s about access. That’s why we prioritise clarity, inclusivity and local relevance in everything we create. Our work supports schools, charities, social enterprises, and microbusinesses that are often overlooked by traditional agencies.
We also run collaborative design days and content bundles for local organisations looking to stretch their budgets. These sessions allow several groups to benefit from bulk rates, co-branded visuals, and shared storytelling, all delivered with individual care.
Our design and animation output is informed by a decade of experience in creating for high-authority domains and purpose-led campaigns—from youth mental health to grassroots football to B2B marketing strategies.
Key Features and Benefits
Affordable, High-Quality Design
Big-agency visuals without big-agency prices.
Community Impact Built In
Every project helps fund free design services for local charities and CICs.
SEO & Platform-Aware Assets
Visuals optimised for discoverability, performance and engagement.
Tailored Packages
Options for one-off projects, campaign bundles, or ongoing creative support.
Locally Relevant, Globally Sharp
Designed with cultural relevance and technical precision.
Unlock the power of creative design
Talent Spotlight
At SME Local, we’re proud of the creative talent that drives our projects. Here, we showcase the individuals who bring innovative ideas to life:
James Carter
A graphic designer with a flair for branding, James has created standout designs for numerous local businesses.
Robert Stuart
Illustrator bringing ideas to life with bold and captivating visuals. Transforming concepts into art that inspires and connects.
Sophie Lee
An animator with a passion for storytelling, Sophie specialises in motion graphics that captivate audiences.
Meet our creative team and view their work.
Visual Examples of Campaigns
FAQs
We provide a full suite of design services including logo and brand identity design, social media graphics, flyers, brochures, event branding, infographics, pitch decks, explainer animations, and motion graphics tailored to your goals and audience.
Yes. If you have brand guidelines, we’ll work within them. If not, we can create a full brand system for you from scratch including logo, colour palette, typography and usage rules.
Absolutely. Our team creates assets for online platforms and physical printing—from business cards and signage to digital ads and animated videos.
We offer short-form animated videos, logo stings, social content animations, explainer graphics, and subtitled promotional content optimised for Instagram, LinkedIn, and YouTube.
Yes. We offer one-off design services as well as bundled packages and retainers for ongoing visual support.
Our not-for-profit model means part of your project fee helps us deliver free or low-cost design support to local charities, youth initiatives, and CICs. You’re investing in your brand while uplifting others.
It’s a pre-scheduled creative day where multiple local organisations share access to our design team. This drives down costs and allows each participant to get campaign-quality visuals without solo investment.
Yes. We offer planning and creative development, including moodboarding, storyboarding and idea generation, to help guide your visuals.
We aim for fast turnaround as standard but also offer express delivery options depending on your timeline and requirements.
Book a free design discovery call with us. We’ll talk through your goals, challenges, timeline, and ideal outcomes, then build a plan that reflects your voice and purpose.
See the difference professional design makes
