Marketing that helps vital
services reach the people
who need them most.
Your pledge funds professional marketing for frontline charities and returns practical value to you.
Support charities while receiving marketing consultancy and services in return. Your pledge becomes ROI plus access to a deep, local network for change.
Marketing that helps vital
services reach the people
who need them most.
Your pledge funds professional marketing for frontline charities and returns practical value to you.
Support charities while receiving marketing consultancy and services in return. Your pledge becomes ROI plus access to a deep, local network for change.
Marketing that helps vital
services reach the people who need them most.
Your pledge funds professional marketing for frontline charities and returns practical value to you.
Support charities while receiving marketing consultancy and services in return. Your pledge becomes ROI plus access to a deep, local network for change.
Why it matters
Marketing is complex, fragmented
Offline and online rarely connect
Charities, schools, businesses disconnected
CSR lacks genuine local collaboration
Communities lose voice and opportunity
Communities lose voice and opportunity
CSR lacks genuine local collaboration
CSR lacks genuine local collaboration
Why Croydon
(our hyper‑local testbed)
Croydon is uniquely placed for a model of change. The borough’s financial shocks have strained services and increased council tax, making community‑driven delivery more urgent, while Croydon’s rich cultural diversity also reflects a diversity of need. Our CIC uses pledges to build sustainable, community‑owned marketing capacity, replacing outdated, government‑dependent models with practical collaboration that can replicate across the UK.
REALITY
Years of financial pressures have stretched local services and pushed bills up.
STRENGTH
One of London’s most diverse boroughs, with wide‑ranging needs and assets.
RESPONSE
Operate hyper‑locally in Croydon, prove the blueprint, then scale it borough‑by‑borough nationwide, acting as a bridge between business, education, charities, local government and grassroots organisations.
HOW IT WORKS
PLEDGE
Select an Exchange Level suited to the capacity of your business.
Kick-off Meeting
The first meeting is to outline services, timelines, and goals you want to achieve.
DELIVER
Deliver & collaborate on events, campaigns, or workshops and other services.
REPORT
Co-monitor progress with joint impact reports and celebrations
Choose a charity sector to support
- Mental health and wellbeing
- Women’s support & Empowerment
- Youth Development & Mentoring
- Community Development & Engagement
- Violence Prevention & Crime Reduction
- Education, Training & Skills Development
- Arts, Culture & Creativity
- Sport, Fitness & Healthy living
- Employment, Enterprise & Social Business
- Disability & Inclusion
- Faith-Based & Values-led Organisations
- Refugee, Asylum & Migration Support
- Family, Parenting & Childcare
- OTHER
Community pledge tiers
SUPPORTER
£5/mo
- Newsletter access
- Early alerts
- Digital badge
- Mini‑grant vote
CHAMPION
£10/mo
- Supporter perks + priority access
- Member pricing
- Monthly
behind‑the‑scenes - Quarterly huddle
AMBASSADOR
£20/mo
- Champion perks + VIP event invites
- Wall of Thanks listing
- Eligible for £500 mini‑grant
- Bring‑a‑friend pass
Corporate pledge tiers
ALLY
£675/mo
- Monthly clinic + quick wins
- SEO/PR/domain authority
- Quarterly impact
snapshot
GROWTH PARTNER
£1350/mo
- Strategy + done‑with‑you delivery
- Content calendar & nurture
- Staff workshop
- Co‑branded social
- Quarterly report
TRANSFORMATION PATRON
£2025/mo
- Dedicated lead
- Multichannel campaigns
- Advanced analytics & conversion tracking
- Featured case study & PR
- Partner roundtable
Recognition: OCN London Digital Badges
Portable, verifiable micro‑credentials your team and supporters can add to LinkedIn.
COMMUNITY Badges
CORPORATE Badges
Additional
- Criteria public on our site; evidence linked in quarterly reports.
- Badges auto‑renew while pledges stay active.
Impact you can see
- Measured sign‑ups, donations, volunteers.
- Quarterly reports with metrics and stories.
- Transparent charity‑first delivery.
Organisations we already support
Where your support goes
Events and community initiatives
Charity partnerships by sector
Education and outreach projects
Charity digital sustainability
Volunteering and skills training
Volunteering and skills training
Charity digital sustainability
Volunteering and skills training
What we can deliver
Your pledge is delivered by a full‑service team. Here’s what we can provide as part of campaigns or corporate benefits:
MARKETING & ADVERTISING
- Data‑driven analytics and insight reporting
- Content creation (web, blog, campaigns)
- Digital advertising (paid social & PPC)
- Lead generation and CRM automation
- Photo & video production
- Reputation management (reviews, responses)
- SEO (local, on‑page, technical, off‑page)
- Social media management and community
Web & e-Commerce
- Website design, build & hosting (fast, mobile, SEO‑ready)
- Connectivity & security (SSL, backups, monitoring)
- E‑commerce solutions (Shopify, WooCommerce)
- Website content generation
- Productivity & collaboration tooling (e.g., Google Workspace, ClickUp)
- Bespoke spreadsheet solutions and dashboards
- Data automation and integrations
- Virtual assistant support
- Partnered work experiences (student/volunteer capacity)
What’s next: IAMCR0
“A unified platform for change.”
A borough-wide, student-powered community platform delivered with our partners — the evolution of “Team Croydon”.
What it is
A central hyper‑local hub with premium pages and microsites that connect residents, charities, schools and businesses under one digital roof. Features include directories, referrals, events, news, learning, and a marketplace, with student and volunteer capacity integrated for ongoing content and delivery.
CORE FEATURES
Central hub + microsites
for stakeholder charities (e.g., CVA and Reedham), sharing a single system with distinct brands.
Revenue & engagement engine
community and corporate pledges, directory listings and ads, crowdfunding, courses/CPD, student media services.
Student & DWP pathways
hot‑desk office, media days, volunteer routes and MOUs to scale content capture.
Phased
roadmap
pilots → trustee approval → platform delivery → app launch and replication to other boroughs.
App
pathway
mobile discovery, user profiles,points/rewards, and local commerce integration.
Phased
roadmap
pilots → trustee approval → platform delivery → app launch and replication to other boroughs.
App
pathway
mobile discovery, user profiles,points/rewards, and local commerce integration.
Why it matters to pledgers
Your pledge doesn’t just fund one campaign — it accelerates a scalable, measurable civic infrastructure that keeps stories, services and opportunities visible.
- Sustainability for charities: as a CIC, our revenue streams are reinvested into campaigns and capacity that make local charities more sustainable, with effective signposting and always‑on outreach.
- Visibility for business: ethical placements, co‑branded campaigns, and community content improve brand visibility while driving positive news and partnerships.
- A hyper‑local model for national change: we’re starting in Croydon, proving a hyper‑local blueprint we aim to scale across the UK. We operate as the bridge between business, education, charities, local government, and grassroots organisations, generating shared outcomes and measurable impact.
FAQs
No. We’re a not‑for‑profit Community Interest Company. Income is reinvested into local delivery and capacity for charities and grassroots groups.
Community pledgers get updates, events and recognition. Corporate pledgers receive tangible marketing value (clinics, strategy, content and co‑branded activity) alongside community impact.
You can pick a sector (e.g., Youth, Education, Health, Community). Funds are directed to active campaigns and programmes within that sector, with quarterly impact reporting.
Yes. You can pause, switch tiers, or change sectors at any time. We’ll confirm changes by email and adjust future reports accordingly.
Eligible pledgers receive an OCN London digital badge with public criteria and portable metadata for LinkedIn. Badges renew while pledges remain active.
Where a pledge is eligible and a charity partner processes donations, Gift Aid may increase impact. We’ll flag eligibility in your onboarding email.
We publish quarterly snapshots with metrics (sign‑ups, donations, volunteers, reach), stories and links to live assets.We publish quarterly snapshots with metrics (sign‑ups, donations, volunteers, reach), stories and links to live assets.
We follow GDPR and PECR best practice for email capture and marketing communications, and we only publish data with permission.